We’ve all heard the expression before: a picture is worth a thousand words. In advertising, this notion translates to dollars. Many companies overlook the importance of quality photos and scrimp on the budget, but high quality shots are crucial to a company’s brand image and, inevitably, its success.
It doesn’t matter how much you’ve invested in your identity and product; if you have poor images, your brand will suffer. Plain and simple.
Take a look at these local sites, for example.
FOL EPI, VICTORIA, BC
VICTORY BARBER & BRAND
Fol Epi and Victory are two local companies with outstanding, yet simple websites who obviously know the value of high-quality shots. Their images are simple, crisp and professional. It is photos like these that make a simple site excellent. They communicate quality, desirable products. There is no question that anyone looking at either of these websites would react with “wow, superior product.” Just think about how you would judge the company differently if they displayed low quality or poor images on their sites.
In this day and age, everyone is online and checking out products or services long before they ever step foot into a store. This means that it is absolutely imperative that your site is up to par and your images represent the company the best they can.
What do you think? Can you think of any website examples where their images make or break it?