For those of you who have yet to hop on the Pinterest bandwagon needing a little clarification on what all the fuss is about, “Pinterest is a viral bulletin board containing images and links that a user finds interesting or inspiring. It becomes a visual representation of who the user is or who they hope to be.” It has become a favorite amongst the female demographic, which makes up around 68.2% of users.
Now that all sounds fun and pretty, but how can Pinterest be useful for your company?
Pinterest utilizes one of the most influential forms of marketing: personal referral. People trust what those they follow post over a company promoting their own product. It is recommended that companies keep their self-promotions to a minimum, their images rich, and their interactions social. It is important to interact with customers by commenting on pins, re-pinning, following and liking other’s pins. It is a great opportunity to connect with customers and let a brand’s personality shine through. According to data from Modea, the average Pinterest user spends an average of 15.8 minutes on the site, close to Twitter (3.3 minutes) and Facebook (12.1 minutes) combined.
Companies can dedicate boards to showcasing their own product, but it is also beneficial to create boards with personal interest pins. Try seasonal themes, staff picks, gift ideas, or top trends boards – the creative opportunities here are endless. You can also add prices to some of your products, a brief description, or a hashtag, but always ensure your pins link back to the original source so users can find what they are looking for. Contesting is also an option for companies on Pinterest. Current promotions include pinning a discount coupon for followers, “Pin it to Win it” by pinning certain items to boards to qualify, Prizes for the highest likes or re-pins, photo contests or a Pinterest “lottery”.
Pinterest is still in its early stages and is constantly evolving. Try it out yourself by adding a “pin it” link to your bookmark bar to make any site “pinnable”, add a “Follow us on Pinterest” icon to your website or a Pinterest logo button similar to Facebook or Twitter’s.
How could your company use Pinterest to connect with your customers? What are some companies you have seen that are using this new platform well?