When the Downtown Victoria Business Association approached us to assist with a campaign that promotes why people love working, living, dining and playing Downtown, we never dreamed of seeing submissions like “Nude At Nood” coming through the ‘My Downtown’ contest page.
This picture and poem of what looks like a naked man standing in front of NOOD on Yates street with nothing but a cowboy hat covering him is just one of the many awesome submissions on the ‘My Downtown’ Contest page which runs until June 18th. Entries keep getting more and more creative and we’ve been thoroughly impressed with the level of photography and writing skills in the community that have come in over the past couple of days all in the hopes of competing amongst the top voted posts. Brittany King, Rajinder Nirwan and Becky Block have been owning the leader board thus far, so it will be interesting to see how it unfolds over the duration of the campaign.
For those who aren’t aware, the DVBA is asking the community to tell them what they love best about Downtown Victoria by taking a quick picture of themselves at their favourite place downtown. First place by most votes will win VIP parking at any Robbins parking spot downtown for one year! And for those who don’t drive, have no fear – the top 4 remaining submissions as voted by the members of the DVBA can win a $1,000 shopping, culinary, makeover or design spree from a combination of awesome downtown retailers!
Here’s the voting tallies for some of the top submissions as of 10:30AM Friday, May 28th (Brittany and Rajinder I hope you’re reading this):
1. Scootin’ in Victoria, by Brittany King | votes 1,021
2. Parliamentry Pride, by Rajinder Nirwan | votes 1,004
3. First Taste of Summer, by Becky Block | votes 203
4. Canada Day is my birthday! by Katrena McGrigor | vote 144
5. Center Stage, by Sandeep More | votes 126
6. The Songhees walk… by Lovisa Anderson | votes 103
7. Scooters in the Sun, by Carla van der Merwe | votes 84
8. carriage kisses! by Melissa Loucks | vote 62
9. Sunny Summer Days, by Annie Kimble | votes 61
We took a less traditional approach to implement this campaign, focusing on a combination of offline and online strategies to target Downtown-loving Victorians. Media such as the likes of Facebook, Twitter, e-newsletters, contest tabs and widgets in combination with posters, transit advertising, and an on-location ‘My Downtown’ street team to help promote the contest.
We enjoy exploring new methods of media to help promote a great campaign, and the DVBA has given us a wonderful opportunity to do just that. We’d love to hear some insights on different approaches or marketing tactics you have come across that businesses or agencies have used. Feel free to share. If you haven’t entered or at least voted on the contest yet, there’s still time – enter here!