If you are reading this blog post, it means that you have already been introduced to our new website. Our main goal with the new site was to showcase our services and work and also to give you, the visitor, a stronger understanding of the Eclipse brand. We’ve also incorporated the newest website design and social media trends.
Redesigning your website is an investment into your online brand, allowing you to connect with your audience using web 2.0 standards. Here are our top five reasons to redesign your website.
1.) Stay Current
Technology and social media is changing at an incredibly fast rate, so it’s important that your online presence stays current with the latest trends.
2.) Fulfill Your Brand Promise
A professionally designed web site is an extension of your brand, your site becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of choice.
3.) Enhance your Search Engine Optimization (SEO)
One of the hardest decisions your business faces when optimizing your new site is balancing a healthy medium of bells and whistles using flash, and keeping room for the bare essentials of HTML content for driving web traffic. Finding that happy medium will help make all the difference.
4.) Improve Aesthetic Appeal
If a fresh set of eyes cannot immediately notice your visual improvements throughout the first phases of your site’s redesign – scratch everything and go back to the drawing board.
5.) Ease of Navigation
There is nothing more annoying then having to think while trying to find information on a website. Your new site’s navigation should be made as intuitive as impossible. We found this source quite interesting for facts on design patterns and best practices, take a look.
We absolutely, above all, would love your feedback! Feel free to comment on our blog, tweet us, send us a message on Facebook or pick up the phone and give us a call, we’re all ears!
See our new and old website comparison below: