Print has been a staple of advertising since the beginning, but with the widespread adoption of the Internet and social media, it’s now the first to be cut from a marketing plan to save costs. One of the main benefits that online advertising currently provides over print is interactivity with an audience.
Many advertising professionals suggest that print is dead, but according to Forbes, print is a “powerful and necessary component of a modern ad campaign”. Print’s advantages include tangibility, credibility, branding, target marketing and, in some instances, engagement.
Check out this Forbes article for their rationale.
Forbes suggests using QR codes to help bridge the gap between print and web. Although a great tool, QR codes need to be used with caution, as they take the user away from your ad. Below are a few examples of how you can reap the benefits of print, while harnessing some of the valuable interactivity of the web.
Lexus ad using CinePrint technology:
Murat Paris ad using a smartphone:
Carlsberg ad using folding:
Tide ad using a magnets:
Peugeot ad using mini air bags:
Shikun & Binui Solaria using sunlight:
These are only a few examples of some of the creative and engaging print ads that are out there that really push the limits of traditional print. Interactive print ads can be created for any size budget, they just require a little extra imagination!
Have you seen any great examples of interactive print ads lately? Share with us!