Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.
Have you recently been driving along Government, Blanshard, Douglas, or any other busy Victoria street and felt blinded by a large fluorescent green truck with revolving mobile billboards?
We were recently introduced to this new form of “mobile billboard advertising” and found it quite interesting. Compared to traditional static billboard advertising that you see every time you drive to and from the ferry, this form of advertising (more…)
If you have sat through previews in a movie theatre, or watched a couple commercials on TV lately, you’ve probably come across this great ad from the famous beer company Stella Artois. This iconic Belgium brew has been a staple in North America for being considered a “little taste of Europe” with every sip. Their latest ads stay true to their European roots with a pair of stylish and well-groomed men fighting for the affection of a French-looking damsel who can’t receive service for the life of her at a boutique cafe. See below: