Everything is branded these days, from your local plumber to your province. Surprisingly enough, the most well-known brand in the world, the United States of America, has decided for the first time in 236 years to create a federal brand strategy. Canada, in comparison, has been on the tourism brand-wagon for almost 20 years now. As a result of a declining economy and American travel, President Obama has established the first national strategy to promote inbound tourism to the U.S.A.
After watching some of the best Superbowl ads to date, our office debated over which ones took the top spot – here are our winners (more…)
An interesting topic of conversation among Canadians from East to West has always been, where is the best place to visit and spend those hard-earned tourism dollars?
Considered a trivial question to some, this topic has been water cooler conversation for generations. (more…)
If you have sat through previews in a movie theatre, or watched a couple commercials on TV lately, you’ve probably come across this great ad from the famous beer company Stella Artois. This iconic Belgium brew has been a staple in North America for being considered a “little taste of Europe” with every sip. Their latest ads stay true to their European roots with a pair of stylish and well-groomed men fighting for the affection of a French-looking damsel who can’t receive service for the life of her at a boutique cafe. See below: