Eclipse Creative

We hate to brag…

…but all of our hard work has been paying off and we couldn’t be more excited about some of our recent accomplishments! We have truly amazing clients and it shows.

We recently beat out some larger shops around the globe to take home not one, but two prestigious International Summit Awards for our clients Tourism Victoria and Silk Road Tea.

Tourism Victoria’s Escape Your Everyday campaign won “Best of Category” in the Leisure & Entertainment category. Our submission showcased a multi-faceted, integrated marketing campaign that used everything from guerrilla handcuffs to (more…)

Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)

The Best of Social Media Mishaps

There has been a lot of recent press on the positive implications associated with social media. We strongly believe that when planned properly it can improve brand recognition, strengthen customer relationships and help you reach your marketing goals. But, it’s important to realize, if so many great things are coming from social media, there has to be some examples of things gone wrong. Here are a couple examples of  what we believe to be some of the biggest mishaps in social media thus far.

1.) Baja Fresh, a casual dining Mexican grill based out of the US offered its Facebook fans a “free burrito” coupon downloadable right off their fanpage. Apparently without actually needing to become a fan, just about anyone was able to access the coupon. The lesson learned:  Think “social media strategy”, not “social media implementation”. This is a clear case of a company diving right into social networking without planning out their course of action first. The result: over 50,000 people across the country coming into restaurants to redeem their (more…)