Eclipse Creative

Watch Your Tweet

Twitter is no longer just a fun social tool, it can cause you to lose your gold medal, get kicked out of political office or fired from your job with the slip of a key. Twitter has started to make front-page headlines more than ever before.  The most recent example of this was the recent London Olympics. You would think that with all of the media attention this social platform has been receiving these days, people would be a little more cautious with their words.

Twitter is a worldwide stage. With your Twitter account, you are essentially broadcasting your views to the world, and you better be ready to stand by them. What is it about Twitter that  (more…)

Yes Twitter Can Change The World

Ever get people telling you Twitter is a big waste of time?

“Who cares what I ate for breakfast this morning, or what I am doing at this exact moment in time”  – Common Day Twitter Hater.

Do you ever have difficulty finding that hard tangible evidence to show that Twitter can in fact make a difference and is a valuable method of communication? Well look no further because we stumbled upon a great idea for a worthy cause all taking place right on Twitter!

Meet TwitChange – a celebrity Twitter Auction held completely online! (more…)

True Happiness Best Served in a Free Book

Book Review:  Delivering Happiness – A Path to Profits, Passion and Purpose. By Tony Hsieh, CEO, Zappos.

-By Eclipse’s Kristine Lee

Red Bull addicted, poker lover and raver enthusiast are just some of the characteristics that describe Tony Hsieh. Oh yeah… And, brilliant entrepreneur that founded a $1.2 billion dollar company that was recently sold to Amazon named Zappos.

Delivering Happiness - Tony Hsieh

“Delivering Happiness” is an honest look at Tony’s struggles (more…)

Top Twitter Apps: You Be The Judge!

With so many available options out there for using Twitter on the go, we wanted to get our readers feedback as to what you consider to be the “preferred” Twitter Application. Everyone in our office has their own preference … For example, Kristine (our Account Manager) swears by Hootsuite and TwitBird Pro for all her iphone tweeting. Naturally being a blackberry lover, David (our Account Executive) uses UberTwitter and Twitterberry.

Here is a listing of some of the popular mobile Tweeting Apps we love (more…)

No one NAKED can be found here…

Ohh the power of Twitter. If you are reading this post, it means you’ve been tricked by our Tweets. Seriously … Did you actually think we’d put naked photos of us on our own website? Good to know how many perverts are following us out there!

Not Eclipsers...

Not Eclipsers...

Apologies, but we’re just testing click-throughs, impressions and catchy headlines on (more…)

The Best of Social Media Mishaps

There has been a lot of recent press on the positive implications associated with social media. We strongly believe that when planned properly it can improve brand recognition, strengthen customer relationships and help you reach your marketing goals. But, it’s important to realize, if so many great things are coming from social media, there has to be some examples of things gone wrong. Here are a couple examples of  what we believe to be some of the biggest mishaps in social media thus far.

1.) Baja Fresh, a casual dining Mexican grill based out of the US offered its Facebook fans a “free burrito” coupon downloadable right off their fanpage. Apparently without actually needing to become a fan, just about anyone was able to access the coupon. The lesson learned:  Think “social media strategy”, not “social media implementation”. This is a clear case of a company diving right into social networking without planning out their course of action first. The result: over 50,000 people across the country coming into restaurants to redeem their (more…)